Browsing Terry O'Malley Fonds RG 72 by Title
Now showing items 8-27 of 44
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1980 Big Mac Attack script2009-02-051980 script for Attack a Big Mac
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1980 Creative Concepts2009-02-051980 creative concepts, including headlines for the Big Mac campaign.
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1983 "Gallagher" commercial scrip2009-02-05The 1983 version of the "Gallagher" television script perhaps later re-used in 1996.
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1983 Gallagher commercial stills2009-02-05Still from the 1983 commercial featuring Gallagher, a father and son sharing lunch and a love of food from McDonald's.
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1985 Marketing Award2009-02-05In 1985 Vickers & Benson was awarded a certificate of excellence for the "First Order" marketing campaign for McDonald's Restaurants.
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7-Up Radio ad with Eartha KittA one minute radio advertising for the soft drink 7-Up featuring the voice of Eartha Kitt.
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Big Mac billboard2009-02-05A billboard featuring one of the headlines - "I want a Big Mac".
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Bill and TerryBill Bremner, Senior Chairman and Terry O'Malley, President and Creative Director
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Carling Red Cap PosterPoster from the 1960s campaign "Carling Red Cap Ale Society"
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Competition to represent McDonald's begins2009-01-29Correspondence from 1978 between Terry O'Malley and Gary Reinblatt, Assistant Vice-President, McDonald's Restaurants of Canada Ltd. regarding McDonald's account.
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Competition to represent McDonald's begins2009-02-05Correspondence from 1978 between Terry O'Malley and Gary Reinblatt, Assistant Vice-President, McDonald's Restaurants of Canada Ltd. regarding McDonald's account.
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Corn Girl featured in the Butter It commercial2009-02-05Two still images from the "Corn Girl" television commercial featuring the slogan "Butter It"
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Creative AppointmentsVickers & Benson announces creative appoinments, including a promotion for Terry O'Malley
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Focus Group Report2009-02-05Report to Terry O'Malley from Tom highlighting favourable responses from a focus group on the "Butter It" campaign.
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"Gallagher" commercial script2009-02-05This script is dated 1996, but may have been reused from a commercial used in 1983.
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Globe & Mail clipping announces V&B's new client2009-02-05This Januayr 19, 1979 clipping from the Globe & Mail announced the successful outcome of the pitch made for the McDonald's Restaurants Ltd. account.
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How a quarter pounder becomes a quarter pounder2009-02-05Print ads featuring the "story" of the Quarter Pounder. The ad highlights the many features of a Quarter Pounder, including the beginning, the middle and the end.
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I'm Ronald too.2009-02-05I'm Ronald too! An ad placed by Vickers & Benson celebrating 10 years of successful partnering with McDonald's Restaurants.
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Nutrition Campaign2009-02-05McDonald's wished to promote the nutritional value of its menu items.
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Nylon zipper and permanent press fabrics2009-02-05An ad extolling the benefits of the Lightning Zephyr nylon zipper. This ad was directed towards the garment industry.
