• 7-Up Radio ad with Eartha Kitt

      Vickers & Benson (Vickers & Benson, 1965)
      A one minute radio advertising for the soft drink 7-Up featuring the voice of Eartha Kitt.
    • Big Mac billboard

      2009-02-05
      A billboard featuring one of the headlines - "I want a Big Mac".
    • Bill and Terry

      Vickers & Benson (Vickers & Benson, 2009-02-05)
      Bill Bremner, Senior Chairman and Terry O'Malley, President and Creative Director
    • Carling Red Cap Poster

      O'Malley, Terry (2011-10-05)
      Poster from the 1960s campaign "Carling Red Cap Ale Society"
    • Competition to represent McDonald's begins

      2009-01-29
      Correspondence from 1978 between Terry O'Malley and Gary Reinblatt, Assistant Vice-President, McDonald's Restaurants of Canada Ltd. regarding McDonald's account.
    • Competition to represent McDonald's begins

      2009-02-05
      Correspondence from 1978 between Terry O'Malley and Gary Reinblatt, Assistant Vice-President, McDonald's Restaurants of Canada Ltd. regarding McDonald's account.
    • Corn Girl featured in the Butter It commercial

      2009-02-05
      Two still images from the "Corn Girl" television commercial featuring the slogan "Butter It"
    • Creative Appointments

      Vickers & Benson (Vickers & Benson, 2009-02-05)
      Vickers & Benson announces creative appoinments, including a promotion for Terry O'Malley
    • Focus Group Report

      2009-02-05
      Report to Terry O'Malley from Tom highlighting favourable responses from a focus group on the "Butter It" campaign.
    • "Gallagher" commercial script

      2009-02-05
      This script is dated 1996, but may have been reused from a commercial used in 1983.
    • Globe & Mail clipping announces V&B's new client

      2009-02-05
      This Januayr 19, 1979 clipping from the Globe & Mail announced the successful outcome of the pitch made for the McDonald's Restaurants Ltd. account.
    • How a quarter pounder becomes a quarter pounder

      2009-02-05
      Print ads featuring the "story" of the Quarter Pounder. The ad highlights the many features of a Quarter Pounder, including the beginning, the middle and the end.
    • I'm Ronald too.

      2009-02-05
      I'm Ronald too! An ad placed by Vickers & Benson celebrating 10 years of successful partnering with McDonald's Restaurants.
    • Nutrition Campaign

      2009-02-05
      McDonald's wished to promote the nutritional value of its menu items.
    • Nylon zipper and permanent press fabrics

      2009-02-05
      An ad extolling the benefits of the Lightning Zephyr nylon zipper. This ad was directed towards the garment industry.
    • Red Book III 1985

      2009-02-05
      Highlights from the creative rationale presented to McDonald's by Vickers & Benson in 1985. By this time, Vickers & Benson had successfully marketed products for McDonald's Restaurants for six years.
    • Rough draft of the script for "The Swimmer"

      2009-02-05
      A draft with handwritten notes of "The Swimmer" script for use in the 1984 nutrition campaign.
    • Rough sketch of butter concepts

      2009-02-05
      "Roughs" of butter concepts, showing a woman preparing peas with butter
    • Rough, tough and dependable

      2009-02-05
      Some of your customers could care less what kind of zipper they find in their clothes. All they do is give it the roughest workout.
    • The same old line?

      2009-02-05
      As long as you've got metal zippers in your garments you're selling an old line. Today's fashions are much more demanding. They need what a Lightning Zephyr can give them. Part of the tag line for an ad aimed at the garment industry.