Browsing Terry O'Malley Fonds RG 72 by Title
Now showing items 28-44 of 44
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Red Book III 19852009-02-05Highlights from the creative rationale presented to McDonald's by Vickers & Benson in 1985. By this time, Vickers & Benson had successfully marketed products for McDonald's Restaurants for six years.
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Rough draft of the script for "The Swimmer"2009-02-05A draft with handwritten notes of "The Swimmer" script for use in the 1984 nutrition campaign.
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Rough sketch of butter concepts2009-02-05"Roughs" of butter concepts, showing a woman preparing peas with butter
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Rough, tough and dependable2009-02-05Some of your customers could care less what kind of zipper they find in their clothes. All they do is give it the roughest workout.
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The same old line?2009-02-05As long as you've got metal zippers in your garments you're selling an old line. Today's fashions are much more demanding. They need what a Lightning Zephyr can give them. Part of the tag line for an ad aimed at the garment industry.
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Television script for Corn Girl2009-02-05Television script for commercial "Corn Girl" featuring the song "Mellow Yellow"
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Terry Discusses the Creative ProcessIn an article published in Applied Arts Quarterly Terry O'Malley discusses the creative process from concepts to materialization.
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Terry Fox Marathon of Hope 19802009-02-05In 1980, Terry Fox had to temporarily postpone his Marathon of Hope trek across Canada. Cancer had returned and Terry Fox was undergoing treatment. A huge wave of support existed for his goal to raise awareness and funds in support of cancer research. McDonald's took up the cause and the Terry Fox Run became an annual tradition with their corporate support.
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Terry introduces the firm2009-02-05A letter written by Terry O'Malley introducing the philosophy of the agency.
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Terry O'Malley accepting award2009-02-05
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Terry O'Malley as the BoxerTerry steps in front of the camera and portrays "The Boxer" in a commercial for Canadian Breweries "Red Cap Ale" in the 1960s.
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Terry O'Malley celebrating with AmstelCelebrating the opening of "O'Malley's" with an Amstel Breweries product.
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Terry O'Malley CVTerry O'Malley's curriculum vitae which includes his business experience and accomplishments, dated 1968.
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V&B celebrate building milestoneThe firm celebrates the construction of new headquarters.
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V&B promotes V&BThis is an example of Vickers & Benson regularly promoting their creative philosophy and their successes in trade publications.
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You can count on it!2009-02-05We’re having a really great run on our nylons. In the 1960's and 1970's Lightning Fastener's market share was being challenged by cheaper, but less dependable imports.
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Zephyr nylon zipper2009-02-05Lightning Fastener ad featuring the Lightning Zephyr nylon zipper from the 1965 Women’s Wear campaign. See the 1965 Womens Wear campaign creative rationale for a rough draft of this advertisement.
