• Carling Red Cap Poster

      O'Malley, Terry (2011-10-05)
      Poster from the 1960s campaign "Carling Red Cap Ale Society"
    • Competition to represent McDonald's begins

      2009-01-29
      Correspondence from 1978 between Terry O'Malley and Gary Reinblatt, Assistant Vice-President, McDonald's Restaurants of Canada Ltd. regarding McDonald's account.
    • Competition to represent McDonald's begins

      2009-02-05
      Correspondence from 1978 between Terry O'Malley and Gary Reinblatt, Assistant Vice-President, McDonald's Restaurants of Canada Ltd. regarding McDonald's account.
    • Corn Girl featured in the Butter It commercial

      2009-02-05
      Two still images from the "Corn Girl" television commercial featuring the slogan "Butter It"
    • Creative Appointments

      Vickers & Benson (Vickers & Benson, 2009-02-05)
      Vickers & Benson announces creative appoinments, including a promotion for Terry O'Malley
    • Focus Group Report

      2009-02-05
      Report to Terry O'Malley from Tom highlighting favourable responses from a focus group on the "Butter It" campaign.
    • "Gallagher" commercial script

      2009-02-05
      This script is dated 1996, but may have been reused from a commercial used in 1983.
    • Globe & Mail clipping announces V&B's new client

      2009-02-05
      This Januayr 19, 1979 clipping from the Globe & Mail announced the successful outcome of the pitch made for the McDonald's Restaurants Ltd. account.
    • How a quarter pounder becomes a quarter pounder

      2009-02-05
      Print ads featuring the "story" of the Quarter Pounder. The ad highlights the many features of a Quarter Pounder, including the beginning, the middle and the end.
    • I'm Ronald too.

      2009-02-05
      I'm Ronald too! An ad placed by Vickers & Benson celebrating 10 years of successful partnering with McDonald's Restaurants.
    • Nutrition Campaign

      2009-02-05
      McDonald's wished to promote the nutritional value of its menu items.
    • Nylon zipper and permanent press fabrics

      2009-02-05
      An ad extolling the benefits of the Lightning Zephyr nylon zipper. This ad was directed towards the garment industry.
    • Red Book III 1985

      2009-02-05
      Highlights from the creative rationale presented to McDonald's by Vickers & Benson in 1985. By this time, Vickers & Benson had successfully marketed products for McDonald's Restaurants for six years.
    • Rough draft of the script for "The Swimmer"

      2009-02-05
      A draft with handwritten notes of "The Swimmer" script for use in the 1984 nutrition campaign.
    • Rough sketch of butter concepts

      2009-02-05
      "Roughs" of butter concepts, showing a woman preparing peas with butter
    • Rough, tough and dependable

      2009-02-05
      Some of your customers could care less what kind of zipper they find in their clothes. All they do is give it the roughest workout.
    • The same old line?

      2009-02-05
      As long as you've got metal zippers in your garments you're selling an old line. Today's fashions are much more demanding. They need what a Lightning Zephyr can give them. Part of the tag line for an ad aimed at the garment industry.
    • Television script for Corn Girl

      2009-02-05
      Television script for commercial "Corn Girl" featuring the song "Mellow Yellow"
    • Terry Discusses the Creative Process

      O'Malley, Terry (Applied Arts Quarterly, 1990)
      In an article published in Applied Arts Quarterly Terry O'Malley discusses the creative process from concepts to materialization.
    • Terry Fox Marathon of Hope 1980

      2009-02-05
      In 1980, Terry Fox had to temporarily postpone his Marathon of Hope trek across Canada. Cancer had returned and Terry Fox was undergoing treatment. A huge wave of support existed for his goal to raise awareness and funds in support of cancer research. McDonald's took up the cause and the Terry Fox Run became an annual tradition with their corporate support.