Now showing items 8-27 of 44

  • 1980 Big Mac Attack script 

    Unknown author (2009-02-05)
    1980 script for Attack a Big Mac
  • 1980 Creative Concepts 

    Unknown author (2009-02-05)
    1980 creative concepts, including headlines for the Big Mac campaign.
  • 1983 "Gallagher" commercial scrip 

    Unknown author (2009-02-05)
    The 1983 version of the "Gallagher" television script perhaps later re-used in 1996.
  • 1983 Gallagher commercial stills 

    Unknown author (2009-02-05)
    Still from the 1983 commercial featuring Gallagher, a father and son sharing lunch and a love of food from McDonald's.
  • 1985 Marketing Award 

    Unknown author (2009-02-05)
    In 1985 Vickers & Benson was awarded a certificate of excellence for the "First Order" marketing campaign for McDonald's Restaurants.
  • 7-Up Radio ad with Eartha Kitt 

    Vickers & Benson (Vickers & Benson, 1965)
    A one minute radio advertising for the soft drink 7-Up featuring the voice of Eartha Kitt.
  • Big Mac billboard 

    Unknown author (2009-02-05)
    A billboard featuring one of the headlines - "I want a Big Mac".
  • Bill and Terry 

    Vickers & Benson (Vickers & Benson, 2009-02-05)
    Bill Bremner, Senior Chairman and Terry O'Malley, President and Creative Director
  • Carling Red Cap Poster 

    O'Malley, Terry (2011-10-05)
    Poster from the 1960s campaign "Carling Red Cap Ale Society"
  • Competition to represent McDonald's begins 

    Unknown author (2009-01-29)
    Correspondence from 1978 between Terry O'Malley and Gary Reinblatt, Assistant Vice-President, McDonald's Restaurants of Canada Ltd. regarding McDonald's account.
  • Competition to represent McDonald's begins 

    Unknown author (2009-02-05)
    Correspondence from 1978 between Terry O'Malley and Gary Reinblatt, Assistant Vice-President, McDonald's Restaurants of Canada Ltd. regarding McDonald's account.
  • Corn Girl featured in the Butter It commercial 

    Unknown author (2009-02-05)
    Two still images from the "Corn Girl" television commercial featuring the slogan "Butter It"
  • Creative Appointments 

    Vickers & Benson (Vickers & Benson, 2009-02-05)
    Vickers & Benson announces creative appoinments, including a promotion for Terry O'Malley
  • Focus Group Report 

    Unknown author (2009-02-05)
    Report to Terry O'Malley from Tom highlighting favourable responses from a focus group on the "Butter It" campaign.
  • "Gallagher" commercial script 

    Unknown author (2009-02-05)
    This script is dated 1996, but may have been reused from a commercial used in 1983.
  • Globe & Mail clipping announces V&B's new client 

    Unknown author (2009-02-05)
    This Januayr 19, 1979 clipping from the Globe & Mail announced the successful outcome of the pitch made for the McDonald's Restaurants Ltd. account.
  • How a quarter pounder becomes a quarter pounder 

    Unknown author (2009-02-05)
    Print ads featuring the "story" of the Quarter Pounder. The ad highlights the many features of a Quarter Pounder, including the beginning, the middle and the end.
  • I'm Ronald too. 

    Unknown author (2009-02-05)
    I'm Ronald too! An ad placed by Vickers & Benson celebrating 10 years of successful partnering with McDonald's Restaurants.
  • Nutrition Campaign 

    Unknown author (2009-02-05)
    McDonald's wished to promote the nutritional value of its menu items.
  • Nylon zipper and permanent press fabrics 

    Unknown author (2009-02-05)
    An ad extolling the benefits of the Lightning Zephyr nylon zipper. This ad was directed towards the garment industry.