Now showing items 14-33 of 44

  • Big Mac billboard 

    Unknown author (2009-02-05)
    A billboard featuring one of the headlines - "I want a Big Mac".
  • Bill and Terry 

    Vickers & Benson (Vickers & Benson, 2009-02-05)
    Bill Bremner, Senior Chairman and Terry O'Malley, President and Creative Director
  • Carling Red Cap Poster 

    O'Malley, Terry (2011-10-05)
    Poster from the 1960s campaign "Carling Red Cap Ale Society"
  • Competition to represent McDonald's begins 

    Unknown author (2009-01-29)
    Correspondence from 1978 between Terry O'Malley and Gary Reinblatt, Assistant Vice-President, McDonald's Restaurants of Canada Ltd. regarding McDonald's account.
  • Competition to represent McDonald's begins 

    Unknown author (2009-02-05)
    Correspondence from 1978 between Terry O'Malley and Gary Reinblatt, Assistant Vice-President, McDonald's Restaurants of Canada Ltd. regarding McDonald's account.
  • Corn Girl featured in the Butter It commercial 

    Unknown author (2009-02-05)
    Two still images from the "Corn Girl" television commercial featuring the slogan "Butter It"
  • Creative Appointments 

    Vickers & Benson (Vickers & Benson, 2009-02-05)
    Vickers & Benson announces creative appoinments, including a promotion for Terry O'Malley
  • Focus Group Report 

    Unknown author (2009-02-05)
    Report to Terry O'Malley from Tom highlighting favourable responses from a focus group on the "Butter It" campaign.
  • "Gallagher" commercial script 

    Unknown author (2009-02-05)
    This script is dated 1996, but may have been reused from a commercial used in 1983.
  • Globe & Mail clipping announces V&B's new client 

    Unknown author (2009-02-05)
    This Januayr 19, 1979 clipping from the Globe & Mail announced the successful outcome of the pitch made for the McDonald's Restaurants Ltd. account.
  • How a quarter pounder becomes a quarter pounder 

    Unknown author (2009-02-05)
    Print ads featuring the "story" of the Quarter Pounder. The ad highlights the many features of a Quarter Pounder, including the beginning, the middle and the end.
  • I'm Ronald too. 

    Unknown author (2009-02-05)
    I'm Ronald too! An ad placed by Vickers & Benson celebrating 10 years of successful partnering with McDonald's Restaurants.
  • Nutrition Campaign 

    Unknown author (2009-02-05)
    McDonald's wished to promote the nutritional value of its menu items.
  • Nylon zipper and permanent press fabrics 

    Unknown author (2009-02-05)
    An ad extolling the benefits of the Lightning Zephyr nylon zipper. This ad was directed towards the garment industry.
  • Red Book III 1985 

    Unknown author (2009-02-05)
    Highlights from the creative rationale presented to McDonald's by Vickers & Benson in 1985. By this time, Vickers & Benson had successfully marketed products for McDonald's Restaurants for six years.
  • Rough draft of the script for "The Swimmer" 

    Unknown author (2009-02-05)
    A draft with handwritten notes of "The Swimmer" script for use in the 1984 nutrition campaign.
  • Rough sketch of butter concepts 

    Unknown author (2009-02-05)
    "Roughs" of butter concepts, showing a woman preparing peas with butter
  • Rough, tough and dependable 

    Unknown author (2009-02-05)
    Some of your customers could care less what kind of zipper they find in their clothes. All they do is give it the roughest workout.
  • The same old line? 

    Unknown author (2009-02-05)
    As long as you've got metal zippers in your garments you're selling an old line. Today's fashions are much more demanding. They need what a Lightning Zephyr can give them. Part of the tag line for an ad aimed at the garment ...
  • Television script for Corn Girl 

    Unknown author (2009-02-05)
    Television script for commercial "Corn Girl" featuring the song "Mellow Yellow"