Terry O'Malley donated his professional archives to the James A. Gibson Library in 2003. Terry O'Malley made significant contributions to the field of advertising as creative director and president of Vickers & Benson. The archives reflects his creative efforts and includes not only successes but also rough drafts and sketches of ideas that never made it off the page. Terry O'Malley and the Vickers & Benson team not only promoted commercial products such as beer, fast food, hockey equipment and sporting events, but also promoted national government sponsored events and programs. Enjoy these sample records from the fonds and contact us for more information. The finding aid for the Terry O'Malley Fonds can be located at http://dr.library.brocku.ca/bitstream/handle/10464/2695/rg722009.pdf?sequence=1
To find out more about Special Collections and Archives please visit http://www.brocku.ca/library/collections/special-collections-archives

Recent Submissions

  • Carling Red Cap Poster 

    O'Malley, Terry (2011-10-05)
    Poster from the 1960s campaign "Carling Red Cap Ale Society"
  • Big Mac billboard 

    Unknown author (2009-02-05)
    A billboard featuring one of the headlines - "I want a Big Mac".
  • How a quarter pounder becomes a quarter pounder 

    Unknown author (2009-02-05)
    Print ads featuring the "story" of the Quarter Pounder. The ad highlights the many features of a Quarter Pounder, including the beginning, the middle and the end.
  • "Gallagher" commercial script 

    Unknown author (2009-02-05)
    This script is dated 1996, but may have been reused from a commercial used in 1983.
  • I'm Ronald too. 

    Unknown author (2009-02-05)
    I'm Ronald too! An ad placed by Vickers & Benson celebrating 10 years of successful partnering with McDonald's Restaurants.
  • 1985 Marketing Award 

    Unknown author (2009-02-05)
    In 1985 Vickers & Benson was awarded a certificate of excellence for the "First Order" marketing campaign for McDonald's Restaurants.
  • Rough draft of the script for "The Swimmer" 

    Unknown author (2009-02-05)
    A draft with handwritten notes of "The Swimmer" script for use in the 1984 nutrition campaign.
  • Nutrition Campaign 

    Unknown author (2009-02-05)
    McDonald's wished to promote the nutritional value of its menu items.
  • 1983 Gallagher commercial stills 

    Unknown author (2009-02-05)
    Still from the 1983 commercial featuring Gallagher, a father and son sharing lunch and a love of food from McDonald's.
  • 1983 "Gallagher" commercial scrip 

    Unknown author (2009-02-05)
    The 1983 version of the "Gallagher" television script perhaps later re-used in 1996.
  • 1980 Big Mac Attack 

    Unknown author (2009-02-05)
    Creative concept for Attack a Big Mac
  • 1980 Big Mac Attack script 

    Unknown author (2009-02-05)
    1980 script for Attack a Big Mac
  • 1980 Creative Concepts 

    Unknown author (2009-02-05)
    1980 creative concepts, including headlines for the Big Mac campaign.
  • Globe & Mail clipping announces V&B's new client 

    Unknown author (2009-02-05)
    This Januayr 19, 1979 clipping from the Globe & Mail announced the successful outcome of the pitch made for the McDonald's Restaurants Ltd. account.
  • 1979 thank you from McDonald's 

    Unknown author (2009-02-05)
    Peter Miller responds to Terry O'Malley and the Vickers & Benson team on the "thank you McDonald's" ad which appeared in the Globe & Mail the day after the presentation to the company.
  • Terry introduces the firm 

    Unknown author (2009-02-05)
    A letter written by Terry O'Malley introducing the philosophy of the agency.
  • Competition to represent McDonald's begins 

    Unknown author (2009-02-05)
    Correspondence from 1978 between Terry O'Malley and Gary Reinblatt, Assistant Vice-President, McDonald's Restaurants of Canada Ltd. regarding McDonald's account.
  • Television script for Corn Girl 

    Unknown author (2009-02-05)
    Television script for commercial "Corn Girl" featuring the song "Mellow Yellow"
  • Rough sketch of butter concepts 

    Unknown author (2009-02-05)
    "Roughs" of butter concepts, showing a woman preparing peas with butter
  • The same old line? 

    Unknown author (2009-02-05)
    As long as you've got metal zippers in your garments you're selling an old line. Today's fashions are much more demanding. They need what a Lightning Zephyr can give them. Part of the tag line for an ad aimed at the garment ...

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