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    Is more information always good? : investigating the impact of website interface features on e-retailer's sales performance 

    Ashraf, Abdul R. (Brock University, 2010-10-26)
    A number of frameworks have been suggested for online retailing, but still there exists little consensus among researchers and practitioners regarding the appropriate amount of information critical and essential to the ...
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    Search engine advertising in web retailing : an efficiency analysis 

    Mokaya, Brian O. (Brock University, 2010-10-27)
    This study examines the efficiency of search engine advertising strategies employed by firms. The research setting is the online retailing industry, which is characterized by extensive use of Web ...

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    AuthorAshraf, Abdul R. (1)Mokaya, Brian O. (1)Subject
    Retail trade -- Computer network resources (2)
    Consumer satisfaction (1)Electronic commerce (1)Internet advertising (1)Web search engines (1)... View MoreDate Issued2010 (2)Degree
    M.Sc. Management (2)

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