Now showing items 1-2 of 2
Is more information always good? : investigating the impact of website interface features on e-retailer's sales performance
(Brock University, 2010-10-26)
A number of frameworks have been suggested for online retailing, but still there exists little consensus among researchers and practitioners regarding the appropriate amount of information critical and essential to the ...
Search engine advertising in web retailing : an efficiency analysis
(Brock University, 2010-10-27)
This study examines the efficiency of search engine advertising strategies employed by firms. The research setting is the online retailing industry, which is characterized by extensive use of Web ...