The entrepreneur : elements that affect her journey

Abstract

rhi~~thes-is described an·exploratory study of-four Canadian Women entrepreneurs that can help educators and entrepreneurs increase their knowledge of the entrepreneurial phenomenon. The use of a metaphor rendered the phenomenon more meaningful. Based on observations, interviews, and archival collections, this research examined whether a combination of four personal elements played a role in the entrepreneurial journey. The principal result was that the personal elements were part of a larger, holistic picture that also included contextual and operational elements. The personal elements were found to he particularly vital to an individual at the beginning ofthe journey, while the contextual elements were more important to the entrepreneur as she continued on the journey. Furthermore, it was discovered that the operational elements were crucial to the entrepreneur's decision to continue the journey or to terminate it.