Using Memes as an Elicitation Tool: The Interview Prompt You Didn’t Know You Needed

Abstract

Building rapport with participants at the outset of an interview is a common goal for researchers. Creating rapport is critical for trustworthiness of interview data and for building a supportive environment for participants. This paper brings the research on emes together with elicitation techniques to present a novel approach to rapport-building in interviews through meme elicitation. Memes provide a focal point for shared attention and their humorous nature offers opportunities for light-hearted segue into deeper emotional discussions. Participants report finding the meme elicitation process an effective icebreaker and a meaningful entry point for discussions. Personal reflections and suggestions for ethically engaging with the process are presented.