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    Using Memes as an Elicitation Tool: The Interview Prompt You Didn’t Know You Needed

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    Author
    Julien, Karen
    Keyword
    Education
    Cultural Studies
    Social Psychology
    Journal title
    The Qualitative Report
    
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    URI
    http://hdl.handle.net/10464/16545
    Abstract
    Building rapport with participants at the outset of an interview is a common goal for researchers. Creating rapport is critical for trustworthiness of interview data and for building a supportive environment for participants. This paper brings the research on emes together with elicitation techniques to present a novel approach to rapport-building in interviews through meme elicitation. Memes provide a focal point for shared attention and their humorous nature offers opportunities for light-hearted segue into deeper emotional discussions. Participants report finding the meme elicitation process an effective icebreaker and a meaningful entry point for discussions. Personal reflections and suggestions for ethically engaging with the process are presented.
    ae974a485f413a2113503eed53cd6c53
    10.46743/2160-3715/2022.5640
    Scopus Count
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    2022 Open Access Fund Recipients

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