• Login
    View Item 
    •   Home
    • Brock Theses
    • Masters Theses
    • M.A. Applied Health Sciences
    • View Item
    •   Home
    • Brock Theses
    • Masters Theses
    • M.A. Applied Health Sciences
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Browse

    All of BrockUCommunitiesPublication DateAuthorsTitlesSubjectsThis CollectionPublication DateAuthorsTitlesSubjectsProfilesView

    My Account

    LoginRegister

    Statistics

    Display statistics

    Effects of a Tailored Social Marketing Campaign Targeting Smoking Policy Compliance on Smoking-Related Behaviour on Campus

    • CSV
    • RefMan
    • EndNote
    • BibTex
    • RefWorks
    Thumbnail
    Name:
    Turnbull_Thesis_Final.pdf
    Size:
    18.85Mb
    Format:
    PDF
    Description:
    Thesis
    Download
    Author
    Turnbull, Haley A
    Keyword
    policy
    smoking
    young adults
    post-secondary
    social marketing
    
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/10464/15618
    Abstract
    Introduction. Smoking represents a significant risk to Canadians. Young people in Canada have historically had the highest smoking prevalence of any other age group. Implementing smoking policies can be an effective strategy for post-secondary campuses to interrupt smoking trajectories and reduce the risk of campus citizens being exposed to second- hand smoke, however compliance can be a barrier to achieving these outcomes. This study examined the effects of a social marketing campaign on policy-non-compliance on a post- secondary campus in Ontario, Canada. Methods. The 3-week campaign was implemented by students and focused on policy- compliance-related objectives. Six smoking sites were observed twice a day for one week before the campaign, and one week after the campaign was completed. 4 sites were designated smoking areas, as defined by the smoking policy at the institution. 2 sites were undesignated “hot-spots” where smoking was frequently observed to occur. A butt litter audit was completed before and after the campaign to determine if butt litter decreased after the campaign. Results. At designated smoking sites, using the strict policy definition of the designated smoking sites, the proportion of observed behaviour that was non-compliant decreased in designated smoking areas (-0.079, 95% CI = 0.143, -0.0151, p < .05). Noncompliant behaviours also significantly decreased after the campaign using a more lenient measure of compliance (-0.102, 95% CI = -0.203, -0.001, p < .05). At undesignated hot spots, the average number of people using the areas to smoke decreased at both sites after the campaign. The proportion of all cigarettes which were disposed of correctly in receptacles was 75.5% before the campaign and 77.4% after the campaign. It is unclear if second-hand smoke exposure was reduced for non- smoking pedestrians despite the overall reduction in non-compliant behaviours. Conclusions. Implementing a student-led, social marketing campaign focussed on improving compliance was an effective strategy to improve compliance with smoking policy.
    Collections
    M.A. Applied Health Sciences

    entitlement

     
    DSpace software (copyright © 2002 - 2023)  DuraSpace
    Quick Guide | Contact Us
    Open Repository is a service operated by 
    Atmire NV
     

    Export search results

    The export option will allow you to export the current search results of the entered query to a file. Different formats are available for download. To export the items, click on the button corresponding with the preferred download format.

    By default, clicking on the export buttons will result in a download of the allowed maximum amount of items.

    To select a subset of the search results, click "Selective Export" button and make a selection of the items you want to export. The amount of items that can be exported at once is similarly restricted as the full export.

    After making a selection, click one of the export format buttons. The amount of items that will be exported is indicated in the bubble next to export format.