Evaluating the Outcomes of a Quit and Win Contest Among Young Adults Enrolled in Post-Secondary Schools and Not in Post-Secondary Schools
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Abstract Objective: This study compares Quit and Win contest outcomes for young adults enrolled in post-secondary schools and young adults not enrolled in post-secondary schools. Participants: Of the 4,299 18-to-29-year-olds who enrolled in the 2019 Wouldurather... contest to quit smoking and agreed to participate in the study. 535 (12.4%) were retained in the final sample: 207 were attending post-secondary schools and 328 were not attending post-secondary schools. Methods: Participants answered baseline questions addressing demographics and smoking/quitting behaviours and intentions. Six weeks after the start of the contest, participants completed an Intervention Check assessing use of contest supports (emails, Facebook group), perceived value of the prize, and use of quit aids. Abstinence outcomes were assessed 3 months after the start of the contest. Results: At follow-up, 21.9% of participants reported 3 months of total abstinence from smoking, with no difference between those attending and not attending post-secondary schools Χ2(1, 533) = 0.9. Confidence to remain smoke free increased significantly over time F(1, 115) = 32.2, p < .01The prize was highly-valued; use of contest supports was moderate. Adjusted logistic regression revealed abstinence was not associated with contest supports or valuing the prize. Conclusion: Community and campus health professionals should consider pooling their resources to offer all young adults a single contest with a large prize. Dose-response relationships of contest supports to quitting should be explored.