• Login
    View Item 
    •   Home
    • Brock Theses
    • Masters Theses
    • M.A. Applied Health Sciences
    • View Item
    •   Home
    • Brock Theses
    • Masters Theses
    • M.A. Applied Health Sciences
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Browse

    All of BrockUCommunitiesPublication DateAuthorsTitlesSubjectsThis CollectionPublication DateAuthorsTitlesSubjectsProfilesView

    My Account

    LoginRegister

    Statistics

    Display statistics

    NCAA Recruiting in the Age of Social Media

    • CSV
    • RefMan
    • EndNote
    • BibTex
    • RefWorks
    Thumbnail
    Name:
    Brock_Hanson_Marcus_2020.pdf
    Size:
    874.2Kb
    Format:
    PDF
    Download
    Author
    Hanson, Marcus
    Keyword
    Recruiting, NCAA, Canadian, Social Media
    
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/10464/14933
    Abstract
    The purpose of the study is to determine the various impacts Social Networking Sites (SNS) have on Canadian full scholarship National Collegiate Athletics Association (NCAA) Division 1 athletes’ recruitment processes. The study employs a qualitative, interview-based methodology. Six Canadian athletes who received full NCAA division 1 scholarships in football, men’s basketball, and women’s basketball were interviewed, as well as three NCAA coaches involved in recruiting processes. It is evident from the findings that SNS have important roles to play in NCAA Division 1 athletes’ recruitment process and there are various aspects of SNS use that determine recruiting effectiveness. All of the athletes who took part in the study along with the coaches were actively involved in SNS during recruiting processes. Twitter was the most preferred SNS platform that is used for recruiting purposes by both athletes and coaches in the study. A primary reason that the athletes gave for using certain SNS platforms is the ability to control the content of the platform and manage how others view them, aligning with Erving Goffman’s self-presentation theory. However, coaches also shared the view that SNS, when not used appropriately, can lead to negative self-presentation, limiting the chances of getting recruited or receiving a full scholarship. This study provides key insights into the role of social media in Canadian high-performance athletes lives and how it impacts their recruitment in NCAA sport.
    Collections
    M.A. Applied Health Sciences

    entitlement

     
    DSpace software (copyright © 2002 - 2022)  DuraSpace
    Quick Guide | Contact Us
    Open Repository is a service operated by 
    Atmire NV
     

    Export search results

    The export option will allow you to export the current search results of the entered query to a file. Different formats are available for download. To export the items, click on the button corresponding with the preferred download format.

    By default, clicking on the export buttons will result in a download of the allowed maximum amount of items.

    To select a subset of the search results, click "Selective Export" button and make a selection of the items you want to export. The amount of items that can be exported at once is similarly restricted as the full export.

    After making a selection, click one of the export format buttons. The amount of items that will be exported is indicated in the bubble next to export format.