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Slides from 2019 OLA Conference presentationLicensing Demystified is for people who aren t currently involved in collection development and content strategy but are curious about how our electronic collections are built and managed. This session aims to give a basic overview of what a license is, why we have to license, how we do it, the impact licensing has on library collections and their use, and current challenges. This presentation will be useful for anyone who wants to grow in their career and develop an understanding of licensing of digital content and how this fits with collection development strategies in an academic library. If you've ever wondered about how this major activity is carried out, and what are the key elements, dynamics, and challenges, this presentation is for you.