Print ads featuring the "story" of the Quarter Pounder. The ad highlights the many features of a Quarter Pounder, including the beginning, the middle and the end.
Lightning Fastener ad featuring the Lightning Zephyr nylon zipper from the 1965 Women’s Wear campaign. See the 1965 Womens Wear campaign creative rationale for a rough draft of this advertisement.
Peter Miller responds to Terry O'Malley and the Vickers & Benson team on the "thank you McDonald's" ad which appeared in the Globe & Mail the day after the presentation to the company.