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Browsing Terry O'Malley Fonds by Title

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Browsing Terry O'Malley Fonds by Title

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  • How a quarter pounder becomes a quarter pounder 
    Unknown author (2009-02-05)
    Print ads featuring the "story" of the Quarter Pounder. The ad highlights the many features of a Quarter Pounder, including the beginning, the middle and the end.
  • I'm Ronald too. 
    Unknown author (2009-02-05)
    I'm Ronald too! An ad placed by Vickers & Benson celebrating 10 years of successful partnering with McDonald's Restaurants.
  • Nutrition Campaign 
    Unknown author (2009-02-05)
    McDonald's wished to promote the nutritional value of its menu items.
  • Nylon zipper and permanent press fabrics 
    Unknown author (2009-02-05)
    An ad extolling the benefits of the Lightning Zephyr nylon zipper. This ad was directed towards the garment industry.
  • Red Book III 1985 
    Unknown author (2009-02-05)
    Highlights from the creative rationale presented to McDonald's by Vickers & Benson in 1985. By this time, Vickers & Benson had successfully marketed products for McDonald's Restaurants for six years.
  • Rough draft of the script for "The Swimmer" 
    Unknown author (2009-02-05)
    A draft with handwritten notes of "The Swimmer" script for use in the 1984 nutrition campaign.
  • Rough sketch of butter concepts 
    Unknown author (2009-02-05)
    "Roughs" of butter concepts, showing a woman preparing peas with butter
  • Rough, tough and dependable 
    Unknown author (2009-02-05)
    Some of your customers could care less what kind of zipper they find in their clothes. All they do is give it the roughest workout.
  • The same old line? 
    Unknown author (2009-02-05)
    As long as you've got metal zippers in your garments you're selling an old line. Today's fashions are much more demanding. They need what a Lightning Zephyr can give them. Part of the tag line for an ad aimed at the garment ...
  • Television script for Corn Girl 
    Unknown author (2009-02-05)
    Television script for commercial "Corn Girl" featuring the song "Mellow Yellow"
  • Terry Discusses the Creative Process 
    O'Malley, Terry (Applied Arts Quarterly, 1990)
    In an article published in Applied Arts Quarterly Terry O'Malley discusses the creative process from concepts to materialization.
  • Terry Fox Marathon of Hope 1980 
    Unknown author (2009-02-05)
    In 1980, Terry Fox had to temporarily postpone his Marathon of Hope trek across Canada. Cancer had returned and Terry Fox was undergoing treatment. A huge wave of support existed for his goal to raise awareness and funds ...
  • Terry introduces the firm 
    Unknown author (2009-02-05)
    A letter written by Terry O'Malley introducing the philosophy of the agency.
  • Terry O'Malley accepting award 
    Unknown author (2009-02-05)
  • Terry O'Malley as the Boxer 
    Vickers & Benson, Terry O'Malley (Vickers & Benson, 2009-02-05)
    Terry steps in front of the camera and portrays "The Boxer" in a commercial for Canadian Breweries "Red Cap Ale" in the 1960s.
  • Terry O'Malley celebrating with Amstel 
    Vickers & Benson, Terry O'Malley (Vickers & Benson, 2009-02-05)
    Celebrating the opening of "O'Malley's" with an Amstel Breweries product.
  • Terry O'Malley CV 
    Terry O'Malley (2009-02-05)
    Terry O'Malley's curriculum vitae which includes his business experience and accomplishments, dated 1968.
  • V&B celebrate building milestone 
    Vickers & Benson, Terry O'Malley (Vickers & Benson, 2009-02-05)
    The firm celebrates the construction of new headquarters.
  • V&B promotes V&B 
    Vickers & Benson, Terry O'Malley (Vickers & Benson, 2009-02-05)
    This is an example of Vickers & Benson regularly promoting their creative philosophy and their successes in trade publications.
  • You can count on it! 
    Unknown author (2009-02-05)
    We’re having a really great run on our nylons. In the 1960's and 1970's Lightning Fastener's market share was being challenged by cheaper, but less dependable imports.

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