Peter Miller responds to Terry O'Malley and the Vickers & Benson team on the "thank you McDonald's" ad which appeared in the Globe & Mail the day after the presentation to the company.

1980 script for Attack a Big Mac

The 1983 version of the "Gallagher" television script perhaps later re-used in 1996.

In 1985 Vickers & Benson was awarded a certificate of excellence for the "First Order" marketing campaign for McDonald's Restaurants.

Bill Bremner, Senior Chairman and Terry O'Malley, President and Creative Director

Correspondence from 1978 between Terry O'Malley and Gary Reinblatt, Assistant Vice-President, McDonald's Restaurants of Canada Ltd. regarding McDonald's account.

Two still images from the "Corn Girl" television commercial featuring the slogan "Butter It"

Report to Terry O'Malley from Tom highlighting favourable responses from a focus group on the "Butter It" campaign.

This Januayr 19, 1979 clipping from the Globe & Mail announced the successful outcome of the pitch made for the McDonald's Restaurants Ltd. account.

I'm Ronald too! An ad placed by Vickers & Benson celebrating 10 years of successful partnering with McDonald's Restaurants.