Liquor Advertising Regulations in Canada, 1938
A document describing provincial regulations for advertising liquor. The document appears to have been written by/for Seagram. At this time, the advertising of liquor is still prohibited in some provinces like Nova Scotia and New Brunswick. In order to still market to these provinces, the document states that "In order to reach this market the Company has used national magazines and other publications published outside these provinces but having substantial circulation within the above two provinces."