Terry O'Malley Fonds RG 72
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Terry O'Malley donated his professional archives to the James A. Gibson Library in 2003. Terry O'Malley made significant contributions to the field of advertising as creative director and president of Vickers & Benson. The archives reflects his creative efforts and includes not only successes but also rough drafts and sketches of ideas that never made it off the page. Terry O'Malley and the Vickers & Benson team not only promoted commercial products such as beer, fast food, hockey equipment and sporting events, but also promoted national government sponsored events and programs. Enjoy these sample records from the fonds and contact us for more information.
Click here to view the Terry O'Malley Fonds finding aidTo find out more about Special Collections and Archives please visit https://brocku.ca/library/archives/
Copyright is retained by Terry O‟Malley and Vickers and Benson. Copyright of other papers in the collection may be held by their authors, or the authors' heirs or assigns. Researchers must obtain the written permission of the holder(s) of copyright and the University Archives before publishing quotations from materials in the collection. Most papers may be copied in accordance with the library's usual procedures unless otherwise specified.
Recent Submissions
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7-Up Radio ad with Eartha KittA one minute radio advertising for the soft drink 7-Up featuring the voice of Eartha Kitt.
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Carling Red Cap PosterPoster from the 1960s campaign "Carling Red Cap Ale Society"
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Big Mac billboard2009-02-05A billboard featuring one of the headlines - "I want a Big Mac".
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How a quarter pounder becomes a quarter pounder2009-02-05Print ads featuring the "story" of the Quarter Pounder. The ad highlights the many features of a Quarter Pounder, including the beginning, the middle and the end.
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"Gallagher" commercial script2009-02-05This script is dated 1996, but may have been reused from a commercial used in 1983.
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I'm Ronald too.2009-02-05I'm Ronald too! An ad placed by Vickers & Benson celebrating 10 years of successful partnering with McDonald's Restaurants.
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Red Book III 19852009-02-05Highlights from the creative rationale presented to McDonald's by Vickers & Benson in 1985. By this time, Vickers & Benson had successfully marketed products for McDonald's Restaurants for six years.
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1985 Marketing Award2009-02-05In 1985 Vickers & Benson was awarded a certificate of excellence for the "First Order" marketing campaign for McDonald's Restaurants.
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Rough draft of the script for "The Swimmer"2009-02-05A draft with handwritten notes of "The Swimmer" script for use in the 1984 nutrition campaign.
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Nutrition Campaign2009-02-05McDonald's wished to promote the nutritional value of its menu items.
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1983 Gallagher commercial stills2009-02-05Still from the 1983 commercial featuring Gallagher, a father and son sharing lunch and a love of food from McDonald's.
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1983 "Gallagher" commercial scrip2009-02-05The 1983 version of the "Gallagher" television script perhaps later re-used in 1996.
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1980 Big Mac Attack2009-02-05Creative concept for Attack a Big Mac
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1980 Big Mac Attack script2009-02-051980 script for Attack a Big Mac
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1980 Creative Concepts2009-02-051980 creative concepts, including headlines for the Big Mac campaign.
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Terry Fox Marathon of Hope 19802009-02-05In 1980, Terry Fox had to temporarily postpone his Marathon of Hope trek across Canada. Cancer had returned and Terry Fox was undergoing treatment. A huge wave of support existed for his goal to raise awareness and funds in support of cancer research. McDonald's took up the cause and the Terry Fox Run became an annual tradition with their corporate support.
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Globe & Mail clipping announces V&B's new client2009-02-05This Januayr 19, 1979 clipping from the Globe & Mail announced the successful outcome of the pitch made for the McDonald's Restaurants Ltd. account.
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1979 thank you from McDonald's2009-02-05Peter Miller responds to Terry O'Malley and the Vickers & Benson team on the "thank you McDonald's" ad which appeared in the Globe & Mail the day after the presentation to the company.
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Terry introduces the firm2009-02-05A letter written by Terry O'Malley introducing the philosophy of the agency.
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1978 pitch outline to McDonald's Restaurants2009-02-05Outline of the 1978 pitch by Vickers & Benson to McDonald's Restaurants.