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dc.contributor.authorClemente, Sarah
dc.date.accessioned2013-04-01T17:41:35Z
dc.date.available2013-04-01T17:41:35Z
dc.date.issued2013-04-01
dc.identifier.urihttp://hdl.handle.net/10464/4236
dc.description.abstract[unavailable]en_US
dc.subjectConsumer evaluationen_US
dc.subjectConsumer behaviouren_US
dc.subjectMarketingen_US
dc.titleThe Effects of Perceived Product-Association Incongruity on Consumption Experiencesen_US
dc.degree.nameM.Sc. Managementen_US
dc.degree.levelMastersen_US
dc.contributor.departmentFaculty of Business Programsen_US
dc.degree.disciplineFaculty of Businessen_US
dc.embargo.termsNoneen_US


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