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History and Theorizing: The Case of Winemaking in the Ontario Wine Industry

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Show simple item record Hills, Shilo 2012-05-17T13:49:04Z 2012-05-17T13:49:04Z 2012-05-17
dc.description.abstract Despite the fact that theorization has been established as an important social mechanism in a variety of contexts, little research has explicated how this process works. I argue that theorization entails strategic constructions of history, or rhetorical history, in order to persuade audiences of legitimacy. I examine the role that history plays in actors’ theorizations of the Ontario wine industry as world class. By conducting a rhetorical analysis of the newsletters and websites of Ontario wineries, I find that various themes of history are routinely employed to re-theorize the industry as one that produces world class wines. In general, the findings suggest that the narratives of Ontario wineries tap into global repertoires of fine wine to portray the continuity of current practices with those of Old World winemaking. In addition, wineries sometimes tap into local histories to convey a sense of uniqueness, but they also obscure the history of poor winemaking in the region. en_US
dc.language.iso eng en_US
dc.publisher Brock University en_US
dc.subject history en_US
dc.subject theorizing en_US
dc.subject Ontario wine industry en_US
dc.subject rhetorical history en_US
dc.subject rhetorical analysis en_US
dc.title History and Theorizing: The Case of Winemaking in the Ontario Wine Industry en_US
dc.type Electronic Thesis or Dissertation en_US M.Sc. Management en_US Masters en_US
dc.contributor.department Faculty of Business Programs en_US Faculty of Business en_US

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