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dc.contributor.authorHills, Shilo
dc.date.accessioned2012-05-17T13:49:04Z
dc.date.available2012-05-17T13:49:04Z
dc.date.issued2012-05-17
dc.identifier.urihttp://hdl.handle.net/10464/4008
dc.description.abstractDespite the fact that theorization has been established as an important social mechanism in a variety of contexts, little research has explicated how this process works. I argue that theorization entails strategic constructions of history, or rhetorical history, in order to persuade audiences of legitimacy. I examine the role that history plays in actors’ theorizations of the Ontario wine industry as world class. By conducting a rhetorical analysis of the newsletters and websites of Ontario wineries, I find that various themes of history are routinely employed to re-theorize the industry as one that produces world class wines. In general, the findings suggest that the narratives of Ontario wineries tap into global repertoires of fine wine to portray the continuity of current practices with those of Old World winemaking. In addition, wineries sometimes tap into local histories to convey a sense of uniqueness, but they also obscure the history of poor winemaking in the region.en_US
dc.language.isoengen_US
dc.publisherBrock Universityen_US
dc.subjecthistoryen_US
dc.subjecttheorizingen_US
dc.subjectOntario wine industryen_US
dc.subjectrhetorical historyen_US
dc.subjectrhetorical analysisen_US
dc.titleHistory and Theorizing: The Case of Winemaking in the Ontario Wine Industryen_US
dc.typeElectronic Thesis or Dissertationen_US
dc.degree.nameM.Sc. Managementen_US
dc.degree.levelMastersen_US
dc.contributor.departmentFaculty of Business Programsen_US
dc.degree.disciplineFaculty of Businessen_US


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