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    Drivers and Barriers of Mobile Commerce: The Role of Consumers’ Personal Innovativeness 

    Anwar, Ali
    Mobile commerce (m-commerce) has experienced rapid growth in recent years, gaining importance in both academia and industry. However, extant literature has paid little attention to how m-commerce value is shaped, particularly ...

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    Author
    Anwar, Ali (1)
    SubjectConsumer Innovativeness, Perceived Risk, Perceived Ubiquity, Perceived Value, M-commerce (1)... View MoreDegree
    M.Sc. Management (1)

    Brock University | Copyright © 2006-2015 
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