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Is more information always good? : investigating the impact of website interface features on e-retailer's sales performance

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dc.contributor.author Ashraf, Abdul R.
dc.date.accessioned 2010-10-26T18:22:23Z
dc.date.available 2010-10-26T18:22:23Z
dc.date.issued 2010-10-26
dc.identifier.uri http://hdl.handle.net/10464/3050
dc.description.abstract A number of frameworks have been suggested for online retailing, but still there exists little consensus among researchers and practitioners regarding the appropriate amount of information critical and essential to the improvement of customers' satisfaction and their purchase intention. Against this backdrop, this study contributes to the current practical and theoretical discussions and conversations about how information search and perceived risk theories can be applied to the management of online retailer website features. This paper examines the moderating role of website personalization in studying the relationship between information content provided on the top US retailers' websites, and customer satisfaction and purchase intention. The study also explores the role played by customer satisfaction and purchase intention in studying the relationship between information that is personalized to the needs of individual customers and online retailers' sales performance. Results indicate that the extent of information content features presented to online customers alone is not enough for companies looking to satisfy and motivate customers to purchase. However, information that is targeted to an individual customer influences customer satisfaction and purchase intention, and customer satisfaction in tum serves as a driver to the retailer's online sales performance. en_US
dc.language.iso eng en_US
dc.publisher Brock University en_US
dc.subject Electronic commerce en_US
dc.subject Consumer satisfaction en_US
dc.subject Retail trade -- Computer network resources en_US
dc.title Is more information always good? : investigating the impact of website interface features on e-retailer's sales performance en_US
dc.type Electronic Thesis or Dissertation en_US
dc.degree.name M.Sc. Management en_US
dc.degree.level Masters en_US
dc.contributor.department Faculty of Business Programs en_US
dc.degree.discipline Faculty of Business en_US


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