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Browsing M.Sc. Management by Subject "Consumer behavior"

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Browsing M.Sc. Management by Subject "Consumer behavior"

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  • Aysan, Ummugulsum (Brock University, 2011-03-08)
    The relative ease tha t a person experiences while performing cognitive operations, namely processing fluency, affects a broad range of judgments such as product evaluations. For example, an increase in fluency ...
  • Boichuk, Jeffrey, P. (Brock University, 2010-10-25)
    This thesis places boundary conditions on the withdrawal model in the frontline setting of service organizations by considering continuance commitment and supervisory support as moderators of the relationship between ...

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