Digital Repository

Buying Britney : pop culture icons to cultural brands

DSpace/Manakin Repository

Show simple item record Saray, Markian. en_US 2009-11-04T14:55:08Z 2009-11-04T14:55:08Z 2007-11-04T14:55:08Z
dc.description.abstract This thesis demonstrates that mUSIC stars who attain cultural icon status heavily contribute to the fashion styles of the time. Where as style and music have always had a connection, icons such as Britney Spears are now dictating popular style so much so that music artists are becoming full-fledged fashion designers. While much analysis is devoted to Britney Spears, her largest contributions do not lie in the rise of teenage sexuality, but in establishing music artists as vehicles of consumption. The artists' signature has now become a brand and ~ term "signabrand" has been created to define such a trend. To understand such a shift, a review of past literature devoted to fashion and music, largely consisting of subculture theory is examined, followed by a combination of content analysis, political economy, fashion and postmodem theory to address how music stars attain icon status and guide style. en_US
dc.language.iso eng en_US
dc.publisher Brock University en_US
dc.subject Singers--United States. en_US
dc.subject Fashion design--United States. en_US
dc.subject Popular culture--United States. en_US
dc.subject Popular music--United States. en_US
dc.title Buying Britney : pop culture icons to cultural brands en_US
dc.type Electronic Thesis or Dissertation en_US M.A. Popular Culture en_US Masters en_US
dc.contributor.department Popular Culture Program en_US Faculty of Humanities en_US

Files in this item

This item appears in the following Collection(s)

Show simple item record

Search The Repository


My Account


About the Digital Repository