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dc.contributor.authorSaray, Markian.en_US
dc.date.accessioned2009-11-04T14:55:08Z
dc.date.available2009-11-04T14:55:08Z
dc.date.issued2007-11-04T14:55:08Z
dc.identifier.urihttp://hdl.handle.net/10464/2797
dc.description.abstractThis thesis demonstrates that mUSIC stars who attain cultural icon status heavily contribute to the fashion styles of the time. Where as style and music have always had a connection, icons such as Britney Spears are now dictating popular style so much so that music artists are becoming full-fledged fashion designers. While much analysis is devoted to Britney Spears, her largest contributions do not lie in the rise of teenage sexuality, but in establishing music artists as vehicles of consumption. The artists' signature has now become a brand and ~ term "signabrand" has been created to define such a trend. To understand such a shift, a review of past literature devoted to fashion and music, largely consisting of subculture theory is examined, followed by a combination of content analysis, political economy, fashion and postmodem theory to address how music stars attain icon status and guide style.en_US
dc.language.isoengen_US
dc.publisherBrock Universityen_US
dc.subjectSingers--United States.en_US
dc.subjectFashion design--United States.en_US
dc.subjectPopular culture--United States.en_US
dc.subjectPopular music--United States.en_US
dc.titleBuying Britney : pop culture icons to cultural brandsen_US
dc.typeElectronic Thesis or Dissertationen_US
dc.degree.nameM.A. Popular Cultureen_US
dc.degree.levelMastersen_US
dc.contributor.departmentPopular Culture Programen_US
dc.degree.disciplineFaculty of Humanitiesen_US


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