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Buying Britney : pop culture icons to cultural brands

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dc.contributor.author Saray, Markian. en_US
dc.date.accessioned 2009-11-04T14:55:08Z
dc.date.available 2009-11-04T14:55:08Z
dc.date.issued 2007-11-04T14:55:08Z
dc.identifier.uri http://hdl.handle.net/10464/2797
dc.description.abstract This thesis demonstrates that mUSIC stars who attain cultural icon status heavily contribute to the fashion styles of the time. Where as style and music have always had a connection, icons such as Britney Spears are now dictating popular style so much so that music artists are becoming full-fledged fashion designers. While much analysis is devoted to Britney Spears, her largest contributions do not lie in the rise of teenage sexuality, but in establishing music artists as vehicles of consumption. The artists' signature has now become a brand and ~ term "signabrand" has been created to define such a trend. To understand such a shift, a review of past literature devoted to fashion and music, largely consisting of subculture theory is examined, followed by a combination of content analysis, political economy, fashion and postmodem theory to address how music stars attain icon status and guide style. en_US
dc.language.iso eng en_US
dc.publisher Brock University en_US
dc.subject Singers--United States. en_US
dc.subject Fashion design--United States. en_US
dc.subject Popular culture--United States. en_US
dc.subject Popular music--United States. en_US
dc.title Buying Britney : pop culture icons to cultural brands en_US
dc.type Electronic Thesis or Dissertation en_US
dc.degree.name M.A. Popular Culture en_US
dc.degree.level Masters en_US
dc.contributor.department Popular Culture Program en_US
dc.degree.discipline Faculty of Humanities en_US


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