Browsing M.Sc. Applied Health Sciences by Subject "Advertising"
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A framework for understanding the factors that influence spectators' recall and recognition of embedded sponsorship stimuli (Brock University, 2004-07-14)Now, more than ever, sponsors of athletic events demand to see evidence of a commercial return, such as enhanced brand awareness, for their investment of cash or non-cash resources (Lough et aI., 2000). The most common ...