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dc.contributor.authorRichardson, W. Tim G.en_US
dc.date.accessioned2009-06-29T14:37:05Z
dc.date.available2009-06-29T14:37:05Z
dc.date.issued2007-06-29T14:37:05Z
dc.identifier.urihttp://hdl.handle.net/10464/1674
dc.description.abstractThis exploratory, descriptive action research study is based on a survey of a sample of convenience consisting of 172 college and university marketing students, and 5 professors who were experienced in teaching in an internet based environment. The students that were surveyed were studying e-commerce and international business in 3^^ and 4*'' year classes at a leading imiversity in Ontario and e-commerce in 5^ semester classes at a leading college. These classes were taught using a hybrid teaching style with the contribution of a large website that contained pertinent text and audio material. Hybrid teaching employs web based course materials (some in the form of Learning Objects) to deliver curriculimi material both during the attended lectures and also for students accessing the course web page outside of class hours. The survey was in the form on an online questionnaire. The research questions explored in this study were: 1. What factors influence the students' ability to access and learn from web based course content? 2. How likely are the students to use selected elements of internet based curriculum for learning academic content? 3. What is the preferred physical environment to facilitate learning in a hybrid environment? 4. How effective are selected teaching/learning strategies in a hybrid environment? The findings of this study suggest that students are very interested in being part of the learning process by contributing to a course web site. Specifically, students are interested in audio content being one of the formats of online course material, and have an interest in being part of the creation of small audio clips to be used in class.en_US
dc.language.isoengen_US
dc.publisherBrock Universityen_US
dc.subjectWeb-based instructionen_US
dc.subjectEducationen_US
dc.subjectTeachingen_US
dc.subjectInternet in higher education.en_US
dc.subjectMarketingen_US
dc.subjectBusiness educationen_US
dc.subjectMarketingen_US
dc.titleWeb based content and hybrid teaching: student perceptions of the effectiveness of using web based content and hyper-linked teaching units in teaching hybrid business and marketing post secondary classes /en_US
dc.typeElectronic Thesis or Dissertationen_US
dc.degree.nameMaster of Educationen_US
dc.degree.levelMastersen_US
dc.contributor.departmentDepartment of Graduate and Undergraduate Studies in Educationen_US
dc.degree.disciplineFaculty of Educationen_US


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