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Browsing Archival Resources by Issue Date

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Browsing Archival Resources by Issue Date

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  • Vickers & Benson, Terry O'Malley (Vickers & Benson, 2009-02-05)
    This is an example of Vickers & Benson regularly promoting their creative philosophy and their successes in trade publications.
  • Vickers & Benson, Terry O'Malley (Vickers & Benson, 2009-02-05)
    The firm celebrates the construction of new headquarters.
  • Unknown author (2009-02-05)
    Highlights from the creative presentation made to Lightning Fastener for the 1965 Womens Wear campaign.
  • Unknown author (2009-02-05)
    Lightning Fastener ad featuring the Lightning Zephyr nylon zipper from the 1965 Women’s Wear campaign. See the 1965 Womens Wear campaign creative rationale for a rough draft of this advertisement.
  • Unknown author (2009-02-05)
    Excerpt from Promotion Recommendations, May 26, 1966.
  • Unknown author (2009-02-05)
    An ad extolling the benefits of the Lightning Zephyr nylon zipper. This ad was directed towards the garment industry.
  • Unknown author (2009-02-05)
    Highlights from the creative presentation made to Lightning Fastener for the 1969 campaign.
  • Unknown author (2009-02-05)
    Some of your customers could care less what kind of zipper they find in their clothes. All they do is give it the roughest workout.
  • Unknown author (2009-02-05)
    We’re having a really great run on our nylons. In the 1960's and 1970's Lightning Fastener's market share was being challenged by cheaper, but less dependable imports.
  • Unknown author (2009-02-05)
    As long as you've got metal zippers in your garments you're selling an old line. Today's fashions are much more demanding. They need what a Lightning Zephyr can give them. Part of the tag line for an ad aimed at the garment ...
  • 1969 memo 
    Unknown author (2009-02-05)
    Memo from Bruce Scott to Terry O'Malley regarding Lightning Fastener Company Limited and Time Magazine.
  • Unknown author (2009-02-05)
    "Roughs" of butter concepts, showing a woman preparing peas with butter
  • Unknown author (2009-02-05)
    Two still images from the "Corn Girl" television commercial featuring the slogan "Butter It"
  • Unknown author (2009-02-05)
    Report to Terry O'Malley from Tom highlighting favourable responses from a focus group on the "Butter It" campaign.
  • Unknown author (2009-02-05)
    Television script for commercial "Corn Girl" featuring the song "Mellow Yellow"
  • Unknown author (2009-02-05)
    Correspondence from 1978 between Terry O'Malley and Gary Reinblatt, Assistant Vice-President, McDonald's Restaurants of Canada Ltd. regarding McDonald's account.
  • Unknown author (2009-02-05)
    Outline of the 1978 pitch by Vickers & Benson to McDonald's Restaurants.
  • Unknown author (2009-02-05)
    A letter written by Terry O'Malley introducing the philosophy of the agency.
  • Unknown author (2009-02-05)
    Peter Miller responds to Terry O'Malley and the Vickers & Benson team on the "thank you McDonald's" ad which appeared in the Globe & Mail the day after the presentation to the company.
  • Unknown author (2009-02-05)
    This Januayr 19, 1979 clipping from the Globe & Mail announced the successful outcome of the pitch made for the McDonald's Restaurants Ltd. account.

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