Browsing by Subject "Advertising"
Now showing items 1-2 of 2
(2010-09-20)The fonds consists of two pieces of advertising from the Dominion Chain Co., Limited of Niagara Falls, Ontario.
A framework for understanding the factors that influence spectators' recall and recognition of embedded sponsorship stimuli (Brock University, 2004-07-14)Now, more than ever, sponsors of athletic events demand to see evidence of a commercial return, such as enhanced brand awareness, for their investment of cash or non-cash resources (Lough et aI., 2000). The most common ...